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Five Brilliant Denim Companies to Watch Today

Published by: Team | Date: Feb 15, 2019

Since the very inception of Denim, designers, visionaries, manufacturers and artists have been using this medium as the base for their creativity. Denim is the fabric that has managed to stand the test of time, never going out of style, always offering the same creative license to every artist who chooses to pursue it. Although...

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Denim: Traces of Life in Blue.

Published by: Team | Date: May 2, 2018

Denim is blue, like sea and sky. Seeing blue evokes the oceans and heavens. We love the color, probably because it conveys the transcendence of the high and the deep. Nature gives you the tinge on land only rarely—mostly, just some frogs, birds and beetles have it but human culture has made blue its fave color. And the big...

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America's Last Major Selvage Denim Factory Is Closing.

Published by: Team | Date: Nov 14, 2017

The last American selvage denim factory, the Cone Denim White Oak Plant in Greensboro, North Carolina, will be shutting its doors. The New York Times reports that the factory has been making its vintage selvage denim, which is produced on old shuttle looms the way denim originally was made, for nearly 112 years. The plant was acquired...

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AETUBA is a socially engaged community dedicated to “All things Denim”. As a one-of-a-kind denim social & professional hangout, AETUBA has emerged as a global platform for denim consumers and purveyors Read More

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